Posts Tagged ‘Branding’
If you’ve landed here, then you’ve probably sent your logo to be printed on a promotional product, and been told its not good and you need “camera ready,” or “vector” artwork. And, you probably have no idea what that means.
The term “camera ready” comes from the days when artwork to be printed had to be photographed using very large cameras with high contrast film. The film only picked up whats black on a piece of art, so the art had to be very crisp and pure black and white to photograph correctly. This film was used to create plates for printing.
Although the cameras are obsolete now, the same type of art is still needed to output digital film. Today, instead of hand creating the art using artboards, the art is created using an illustration program such as Adobe Illustrator.
Vector artwork means that the art is being drawn using lines and curves that are not resolution dependent. The files can be blown up or shrunk down with no loss of detail. Bitmap or jpg type files are made up of tiny pixels that are all shades of color, there are no crisp edges. When it gets blown up, it gets very jaggedy. See below for an example of what a jpg looks like before, and then after, when it has been redrawn into vector.
Redrawing a logo into vector art can be labor intensive, and its not just a matter of saving a jpg as an eps to make it magically convert. It actually has to be hand traced using a mouse, around every part of the artwork. The image below shows the jaggedy image below, and then what is in red is the actual trace around the art to make it crisp and clean. If you need your logo or artwork redrawn into vector for a custom promotional product, we can take care of that for you. Send your logo to mylogoimprinted@gmail.com for an estimate to have your logo cleaned up into camera ready art.
Customized Folding Umbrellas
Bad weather can catch people off guard anytime, anywhere and if they must go out in bad weather they’ll all appreciate having your customized umbrellas. Help your customers, prospects even employees be prepared with a promotional umbrella that will really show-off your brand.
Most anyone can use an umbrella. Whether it is walking down the street in town, sitting at the kid’s outdoor sporting events or assisting someone to the door, these promotional items are great. Not only do they cover your customers, they create great brand advertising for your company.
To give more class to company clothing, many companies are choosing to use custom polo shirts instead. These shirts offer a more well designed style than a lot of other company shirt options.
Custom Polo Shirts
Polyester used to be a staple of corporate apparel. Back in those days it seemed as though businesses who made employees wear work uniforms would choose the ugliest apparel they could find. The next phase took out polyester and replaced it with a simple T-shirt. Though they can be fun and comfortable, T-shirts aren’t necessarily the best choice for creating a professional corporate image.
A business logo has a much more appealing look on a polo shirt style as well. Polo shirts are popular among employees and corporate executives as well, thus a greater continuity is created throughout the company.
Promotional merchandise varies greatly from one business to the next. There are companies that offer well made and useful products, while others offer products that can be viewed as tacky. When a company purchases professionally made products, they are able to market themselves in the way they wish. The advertising possibilities are in their hands, and they can create the message they want to get across to customers. They can then mass produce that message so it can reach all of their customers.
There is a lot of trendy promotional merchandise available. Companies can buy computer accessories to market their company. If it is a hi-tech company that employs a lot of technical staff, or if business is often done at Wi-Fi hot spots, that kind of product would go over very well. The company can use their branding information on the item so it will advertise for the company every time it is used. It is unique in the sense that many companies do not market in that way, so it will stand out to customers.