What’s the most effective way to brand your business & market your message?
What is Brand Power and what does it have to do with imprinted products you ask?
If you are looking to market your message or brand in the most effective way possible, keep reading. . .
When it comes to your marketing projects, the most effective way to get your message across with a more long-lasting impact is by utilizing custom imprinted products. These promotional products should be the “Power” behind your brand!
Multiple studies have shown that imprinted products reach more people with a more permanent message. Here are just 5 truths consider. . .
1. Imprinted products are the most Appreciated advertising medium available today – 83% of those surveyed like receiving these items.
2. Promotional products are the most Highly Recalled marketing technique you can use – 94% of respondents remembered the imprinted product and 78% recalled the message on it.
3. Imprinted items are the most effective tool to evoke the recipient to Take Action – almost 3 times more often than any other type of advertising medium.
4. Usefulness of the item determines the “life” if your message – #1 reason why recipients will keep an imprinted product is the usefulness of the item itself.
5. Imprinted products are the MOST Cost Effective advertising medium – consumers preferred these products almost 3 to 1 over TV, online, direct mail and other print materials to motivate them to respond to the message.
So there you have it . . . that’s just 3 reasons why imprinted products can be just the marketing tool you need for your next promotional campaign. And we didn’t even talk about how much more cost-effective these products are than all the other typical forms of advertising.
To sum it up, Brand Power is about getting your target audience to appreciate, remember and take action to your marketing message. Imprinted products are the most effective way to give your BRAND POWER !!!
Find more great imprinted products at our website or call us toll free at 877-250-LOGO (5646) today!